High repeat exposureĪ banner placed at an important crossing like in the central business district, a railway station, and shopping malls would generate a high repeat exposure level, especially to a regular commuter. Thus, this media allows for better execution than any other media. With new techniques employed in making banners, it is possible to see it from more than a hundred meters away. The use of outside media like the banners allows for extended creativity, providing images that can be viewed from a distance. ![]() The only cost incurred in a banner is probably the raw material and the labor, and the fees involved in putting it up. For instance, the use of ads is effective, but they are highly costly to maintain. The cost of doing a banner is relatively low compared to other advertising strategies, which involve large sums of money to draw equal attention. This is done using new technology where colors are mixed creatively to attract even the less concerned attention. Today, there are many ways to enhance the banners so that they draw more attention. With a banner, a combination of color, size, and illumination draws attention. This is actually a perfect way of creating awareness before other sales activities are intended to close the sales. Thus, it will be easy to communicate easily to the masses, this enhances product visibility, and with this, more sales would be realized with time. Strategic placementīanners can be placed in high traffic areas and other strategic locations in bus stops, marketplaces, rail stations, and many other busy places. ![]() Due to its wording, it can reach big numbers within a short time. They have no time to read long sentences or difficult words. Here, your main objective is to draw the passersby’s attention, most of whom are your prospects. Simple ideas and concepts are presented in a few words in a banner. Banners are perfect in advertising, and this is why
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